After utilising our BizSpark funding for Blue Pencil, we felt that we could not reach our potential on our own and so engaged Blue Pencil directly to assist with the implementation of our “Go to Market Strategy” as well as for business strategy support services.
In terms of our go to market strategy, Blue Pencil have been instrumental in getting our digital platforms up to speed, in guiding us on both channel and direct opportunities and communicating our message to the market. Their wide reach of contacts and networks in the local market in particular has given us access to numerous opportunities in the financial services and communications sectors. In all our engagements to date we have found Blue Pencil to be pragmatic, highly professional and highly capable of articulating our value proposition.
In addition Blue Pencil’s commercial and business advisory service has helped us structure a multi-million rand contract with a large financial institution including pricing, licencing and managed service assistance as well as being able to close value added reseller agreements with channel partners.
In short we would highly recommend Blue Pencil as a go to market and business strategy partner.