Salome Banks

Our business offering is a pro-active mobile wellness solution that is targeted at the Employed, but Medically Uninsured market in South Africa.

Tallies and the Blue Pencil Team played a huge role in helping us focus and fine-tune our offering. Blue Pencil gave us not only strategic input, but also practical advice from knowing this market and the health industry in South Africa very well. They also created many networking opportunities for us in order to collaborate instead of developing some aspects of our solution ourselves, which would have taken up a lot of our limited resources.

Blue Pencil also provided us with vital input with regards to our sales material and how to position our offering to SME’s, as well as the consumer market. Creating synergy in our team, as well as helping us all to focus on the same business objectives was also something we really needed. They recognised it and helped us achieve this in a subtle way. We have since then gone live with our business and we will forever be thankful to the Blue Pencil team for helping us to get to market faster than anticipated, as our foundation is sound.

Magic Orange

Greg Guye 
(CEO and Founder)

After utilising our BizSpark funding for Blue Pencil, we felt that we could not reach our potential on our own and so engaged Blue Pencil directly to assist with the implementation of our “Go to Market Strategy” as well as for business strategy support services.

In terms of our go to market strategy, Blue Pencil have been instrumental in getting our digital platforms up to speed, in guiding us on both channel and direct opportunities and communicating our message to the market. Their wide reach of contacts and networks in the local market in particular has given us access to numerous opportunities in the financial services and communications sectors. In all our engagements to date we have found Blue Pencil to be pragmatic, highly professional and highly capable of articulating our value proposition.

In addition Blue Pencil’s commercial and business advisory service has helped us structure a multi-million rand contract with a large financial institution including pricing, licencing and managed service assistance as well as being able to close value added reseller agreements with channel partners.

In short we would highly recommend Blue Pencil as a go to market and business strategy partner.

Rapid Response

Marlize Holtzhausen
(Managing Director)

Tallies has constantly worked with us to develop our business case and route to market. He has added tremendous value through helping us to establish critical business relationships to grow our business. This has included establishing relationships with key stakeholders in the ICT industry, and with legal experts. He has the ability to define strategy in a tangible and executable manner and his hands-on approach assisted us to scale our business.  We continue to work very closely with him, and benefit from his professional and approachable, yet often at times strict, guidance.

Genesis Africa Investments

Ayanda Makhanya
(Managing Director )

As an emerging business, we have benefited from his invaluable assistance and mentorship. He has been there to assist us in navigating challenges during the different stages of development, and importantly, helped us to work together as a team in setting and meeting our business goals. His pragmatic approach served us well in identifying opportunities and it enabled us to monetize our business and a very short time. To have someone of his caliber to guide and encourage us through challenges has been most beneficial.

Adriaan van Wyk

New Era Solutions

Scott McKenzie
(Managing Director )

From leveraging their extensive ICT network to open doors, to optimising synergies and maximising opportunities – Blue Pencil does what it takes, with enthusiasm and passion, to ensure the desired outcomes.  Their influence continues to positively impact our business processes to this day.


Pieter van Schalkwyk

blue-chip partners and customers, delivering substantial value around our strategic marketing objectives. Their hands-on commitment, results-orientation, professionalism and integrity enable me to recommend Blue Pencil to any IT enterprise globally, without reservation.