Established in 2001, Blue-Pencil was created to address channel development requirements in the international IT industry.
Blue-Pencil focuses on the creation and implementation of revenue-producing go-to-market and channel models. By concentrating on practical strategy and value alignment, Blue-Pencil ensures that the go-to-market strategy is productive and measurable.
Although well-versed in the theory of business strategy, Blue-Pencil’s focus is one of driving business through innovation and differentiation. The driving principle behind Blue-Pencil’s philosophy is finding the right partners and channels who will help drive your business into targeted markets, thereby increasing revenue.
Blue-Pencil are experts in the field of Channel and Marketing and Business Development in the IT Industry, both locally and in Africa. We understand the intricacies of doing business with vendors such as Microsoft, Oracle and IBM – this aids in the development of strategic relationships with the correct resources within vendors. We also specialize in developing and implementing revenue-driven go-to-market strategies for ISVs.